Job Description
We are looking for a Google Ads (UAC) Media Buyer who will be fully responsible for launching, managing, and optimizing advertising campaigns within the Google ecosystem, with a focus on App Campaigns / UAC across international markets.
This role requires a hands-on and independent approach: you will create and manage creatives, set up campaigns, analyze performance, and scale successful strategies.You will work across all stages of the funnel: from testing hypotheses and audiences to budget optimization, improving ROI, and achieving stable scaling. Your primary goal is to reduce CPA/CPI, increase the flow of high-quality users, and ensure consistent growth in campaign performance.Special emphasis is placed on working with white and black traffic, as well as managing campaigns separately for iOS and Android platforms.
Responsibilities
- Launch, manage, and optimize Google Ads / UAC campaigns for Android and iOS
- Develop and scale effective user acquisition strategies across international markets
- Manage all funnel stages, from first touch to conversion and user retention
- Set up and maintain conversion tracking and attribution (Firebase, AppsFlyer, Adjust)
- Conduct regular A/B testing of creatives, audiences, and bidding strategies
- Optimize campaigns to reduce CPA/CPI and improve ROAS
- Analyze performance and prepare actionable reports
- Identify new growth opportunities and scale successful strategies
- Collaborate with designers on creatives (video, banners) for UAC campaigns
- Collaborate with developers on SDK integration and landing page optimization
- Ensure stable ad account performance and delivery of high-quality traffic
Requirements
- Minimum 2 years of experience in trading, crypto, or gambling projects;
- 2+ years of hands-on experience with Google Ads / UAC
- Experience with tracking systems (Keitaro, AppsFlyer, Adjust) and postback/SDK setup
- Experience working with white traffic (grey traffic experience is a plus)
- Deep understanding of key metrics: CPA, CPI, ROAS, CTR, CVR, LTV
- Ability to manage full campaign lifecycle: planning, launch, testing, optimization, scaling, and reporting
- Experience in creative testing (video, banners) and writing clear briefs for designers
- Experience managing Android and iOS campaigns separately, including platform-specific knowledge (ATT, SKAdNetwork, iOS14+, Android IDFA/GAID)
- Ability to create technical briefs for developers (landing page creation, SDK integration)
Benefits
- Competitive and attractive compensation.
- Remote work schedule.
- Proper rest time of 24 annual leave days.
- Challenging and unique tasks in the FinTech field.
- Funding for gym memberships, fostering a healthy work-life balance.
Interview Stages
- Interview with Recruiter (60 mins)
- Interview with Hiring Manager (90 mins)
- Interview with COO (45 mins)
About Versus Trade
Versus Trade is a CFD trading company of like-minded people who are seeking to change the way the world trades. After spending more than 15 years in trading and brokerage, we asked ourselves a question: Why is everything so regular? So we decided to create revolutionary tools that break down barriers in trading worldwide. With passion as our guide, we venture into uncharted territory, exploring new frontiers, challenging norms, and pushing boundaries further than ever before.
Our vision is to have a journey to reinvent trading mechanics and to offer unlimited trading perspectives. We want people to trade cross-asset, cross-market, and even cross-event!
We seek companions who are:
- Passionate about working in finance
- Ambitious to do great things
- Attentive to the very detail of the subject
- Bold enough to build different
- Enthusiastic along the way
- Ready to make a lasting impact
Sounds like you? Join the Versus Trade Team!